POM
Project Type: Full Scale Branding + Brand Application, Senior Thesis Project
Time frame: Completed over 10 weeks
Design Problem:
Create a branding system that matches the restaurant’s unique menu and dish selections while avoiding traditional and stereotypical branding of both vegan and italian cuisines.
Design Solution:
The end goal for the branding of POM was to have a mix between visually opposing color schemes from the expected direction (classic greens, whites and reds) and identifiable pieces of Italian culture sprinkled throughout the visual components of the branding – ie: the David Statue by Michelangelo, common fruits and vegetables used in Italian cooking.
![](https://freight.cargo.site/t/original/i/673a8132ea960d6746658fd6640880ea99a4630da0438c0f3afccbcbed12f365/Screen-Shot-2022-06-29-at-9.36.43-AM.png)
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![](https://freight.cargo.site/t/original/i/1a786a59876f00c39d160ada014903780602cd1cf9e05e8bc8e797e3a1bdd1bd/pom-23-23.png)
![](https://freight.cargo.site/t/original/i/84eea54658cb58b8444df9982e41a4860c07d0e43972a61b12ee08cc9e1e0877/Screen-Shot-2022-06-29-at-9.25.11-AM.png)
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