Project Type: Full Scale Branding + Brand Application, Senior Thesis Project

Time frame:
Completed over 10 weeks

Design Problem:

Create a branding system that matches the restaurant’s unique menu and dish selections while avoiding traditional and stereotypical branding of both vegan and italian cuisines.

Design Solution:
The end goal for the branding of POM was to have a mix between visually opposing color schemes from the expected direction (classic greens, whites and reds) and identifiable pieces of Italian culture sprinkled throughout the visual components of the branding – ie: the David Statue by Michelangelo, common fruits and vegetables used in Italian cooking.